by Laura Ramirez
According to the latest issue of Business 2.0, the primary way
that people find your web site is through the search engines. In
fact, search engine listings account for almost fifty percent of
web site traffic.
Despite this fact, attracting hordes of traffic to your site
will not necessarily assure online success. While getting
hundreds of thousands of hits per day might be desirable, your
ultimate goal should be to drive targeted traffic to your web
As the owner of an ecommerce site, Kokopelli’s Treasures, I know
a thing or two about targeted traffic. Kokopelli's Treasures is
not a general interest web site. It's not a Yahoo! or a sex
site. It's a specialty store, featuring everything Southwest:
from art to patio furniture to lighting fixtures and spicy food.
Since my business has a specific niche, I cannot expect to
attract hundreds of thousands of visitors per day.
Although Kokopelli's Treasures gets its share of page views,
I'm more concerned with attracting targeted customers than with
sheer numbers. After all, it's the qualified buyers who take out
their credit cards, while the tire kickers click aimlessly
How do you attract targeted customers to your web site? One
method is with keyword focused content pages (KFCPs). Before you
can write such pages, you need to determine the keywords that
are relevant to your site.
The best way to do this is to think about your customer. Develop
a profile of him and think about what words or phrases he would
use to find the products or services offered on your site. For
example, one of the most popular items on my web site are the
lighting fixtures. To find this product, a customer might search
for "Southwest Wall Sconces," "Southwestern lighting," "Southwest
style lighting fixtures," etc.
As you can see, this process can be quite involved, particularly
if, like me, you sell a wide variety of items with a common
Brainstorming great keywords is not enough to place high on the
search engines. You also have to create web pages with compelling
content that feature your keywords and keyword phrases. Such
pages are called Keyword Focused Content Pages (KFCPs) and will
cause the search engines to rate your site higher because of the
density of keywords on that page.
Including keyword phrases in your title, heading, alt and meta
tags will also help increase your ranking.
Obviously, this subject is beyond the scope of this article.
But there are many good resources about keywords and search
engine placement available on the web. One book, Make Your Site Sell!, has fast become the bible of web site design, promotion,
and selling on the internet. It has an entire section devoted
to creating Keyword Focused Content Pages that will increase
your ranking on the search engines.
Make Your Site Sell! was written by Dr. Ken Evoy, who turned
his web site, PennyGold -- a site that sold junior mining stocks
software -- into a profitable venture. Not only did Ken target
a small group of investors (talk about a niche!), he managed to
achieve 50,000 page views per day and sell all the licenses to
his software. If Ken can make a killing selling to such a narrow
market, you can create a successful ebusiness too.
If your site isn’t generating qualified traffic and making
sales, turn to an expert – a person who is succeeding at what
you want to do. Ken Evoy is such an expert.
Make Your Site Sell! is available only on the Internet and
costs less than twenty dollars. This 800 page information-packed
resource is available as a download (which means you get to
start your lessons right away) or in hard copy form. I have both
versions. Even though Kokopelli’s Treasures just celebrated its
one year anniversary, I still consult this book. For a free
download of the table of contents and first two chapters, go to:
Make Your Site Sell!
One of the keys to succeeding on the Internet is to place as
high as possible on the search engines. With the growing number
of web sites out there, first page placement is a must. As you
design and add pages to your web site, remember that in the
digital world, top search engine placement is what separates
the men from the boys and the dotcoms from the dotbombs.
Laura Ramirez is the owner of Kokopelli's Treasures, an online specialty store,
featuring Native American art, Southwest furniture, décor,
gourmet food and novelty gifts. She is also the author/publisher
of Family MATTERS!, a free ezine on conscientious parenting
Write What You Know, a free ezine that covers how to write and
self-publish your ebook on the web.
Uncertain about your home decorating skills? This unique series of home decorating books will help you create the warm, inviting sanctuary you've always envisioned. Even if you fear you have no decorating sense, this guide will teach how to put together a beautiful look and feel for your home.
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